There’s many different kinds of social media managers, with specializations particular to their education, experience, and skillsets. Each type of manager has strengths and potential weaknesses in the way that they approach social media marketing. Our social media agency has analyzed 5 general types of social media managers and what they can bring to your business.
Advertising Driven
Advertising-driven social media managers are good at creating promotions and ad campaigns, and like inventing new and creative ways to showcase products and services. They have their eyes on the prize and are focused on results and sales.
On the flip side, they might be too sales-driven and and lean toward turning everything into a promo rather than connecting genuinely and organically with users.
SEO Driven
Managers who are SEO-driven tend to be analytical thinkers who make decisions based on data and trends. They analyze which keywords and hashtags effectively engage users and are sure to use those frequently in social media posts and blogs.
This type of manager might also worry too much about the number of keywords or the amount of posts going out rather than the quality and organic nature of the content produced.
Content Driven
Content-driven social media managers tend to be strong writers, and can create content that goes viral. They’re good at curating from sources around the web, and focus on quality over quantity.
Conversely, they might not take data and analytics into account in the most effective way, and might not be as conscientious about the use of SEO keywords in their posts.
PR Driven
Managers who are PR-driven tend to be good at relating to the public and engaging with users. They are skilled at smoothing over rocky situations and placating irritated customers, and tend to be very thoughtful and careful about what they post on social media, lest there be any kind of negative backlash on the company.
On the other hand, they may not be quite as business-minded, with a less results-driven focus, more about connecting with users on a social level rather than with sales in mind.
Data Driven
Data-driven managers are all about the facts. They’re good at reading analytics, creating reports, and noticing useful trends in the data. They tend to use the analytics they cultivate to carefully plan out social media campaigns that are backed up by statistics.
This type of manager might not be as creative artistically or think outside of the box to create innovative campaigns, relying rather on what has been successful in the past and is supported by data.
The best social media managers would be a combination of these different types – creative and able to think outside the box, but also thoughtful and careful planners, who take into account SEO, analytics, public relations, and sales goals. What type of social media manager are you, or are you a hybrid of these types? Let us know at @SocialControlLA.
